Lift10 - "Connected people"

Lift10 will explore the most overlooked aspect of innovation: people. Known in techo-parlance as users, consumers, clients, participants, prosumers, citizens or activists. People ultimately define the success off all technological and entrepreneurial projects. They adopt or refute, promote or demote, embrase, reject or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the re-birth of user-centered design and innovation, it is time to explore the myths and uncover the reality behind the "connected people".